Bryan's Mobile: 204-817-1849
Royal LePage Prime

GUIDE TO SELLING YOUR HOME

Our combination of skill, experience, and technology ensures that we can sell your home for the highest price and as stress-free as possible.

Pricing Your Home

STEP ONE

We help you price your home competitively to attract qualified buyers by generating a Comparative Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your area. Then, we’ll work through how to determine your home’s value based on your goals. 

The value of your home is dictated by the market and is defined as the maximum price a buyer is willing to pay. The truth is that no agent can tell you the exact value of your home. It’s our job to position it on the market to achieve the best results.

PREPARING YOUR HOME

STEP TWO

It’s important to set your home up for success, and there are a few low cost ways to do that. We will assess your place and make professional recommendations for how best to stage and present your home to attract serious buyers. We see as much as 8-10% more for a house that’s staged, vs one that’s vacant or presented improperly.

Here's what a stager will do for you:

ACCESSORIZE

DECLUTTER

DECORATE

DEPERSONALIZE

Professional Photography

STEP THREE

When you enter the competitive real estate market, presentation is key. We work with talented photographers to take high quality images of your home that we can use to draw the attention of serious buyers.

The two primary complaints of MLS listings from home buyers are:

NOT ENOUGH PHOTOS

We mitigate this by investing in photography and videography. Our listings often have anywhere from 30-50 final images, and a 1-2 minute video.

NOT ENOUGH INFORMATION

We always provide extensive details about our listings, outlining location, updates, and the features that we know buyers care most about.

VIRTUAL TOURS

step four

Using videography and photography, we build out virtual tours to allow potential buyers to get a feel for the home and area before stepping foot on the property.

BIRD’S EYE VIEW

We heavily implement drone videography to ensure buyers get a sense of the property and surrounding area. For some, location is a vital factor in buying a home, so it’s important to show yours off.  

IT’S IN THE DETAILS

In contrast to our drone shots, we also make sure to capture the little things that make a home special; the gas fireplace, the tile backsplash, the rainfall shower faucet.

DRIVING INTEREST

Videos get 10 times more engagement than photography. We publish listing videos on our website and social media profiles and boost them with paid targeted social media ads.

HARNESS THE POWER OF THE MLS

STEP FIVE

The MLS is a co-operative system where listings are posted and viewed by over 1800 Realtors across Winnipeg and Manitoba, and by over 100,000 users across Canada. Directly inputted into the MLS system online, your listing will instantly be sent to every Realtor in Manitoba and their clients with matching searches.

Digital Marketing

STEP SIX

So we’ve priced the home right, staged or decorated for our target market, and invested in fantastic photography and videography.
Now it’s time to get eyes on the home through digital and traditional marketing strategies.

royallepage.ca

Royal LePage’s website is the 2ND most visited real estate site in Canada, reaching 6 million visitors per month.

realtor.ca

Our presence on realtor.ca really puts our listings on the map (literally). It’s the #1 destination for those browsing homes online, the favourite of realtors and buyers alike.

SOCIAL MEDIA MARKETING

STEP SEVEN

We leverage social media heavily in our marketing strategy by investing in paid advertising to get your house in front of as many eyes as possible. The average North American will spend 3-5 hours a day on social media. Our expert digital marketing ensures your home has exposure to buyers where they consume information the most; social media.

Facebook

We make image and video posts on our facebook profiles, ensuring our photography is strong and our captions are engaging, putting the best features of the home in the forefront. Then we take out targeted ads on both to get the post in front of thousands–if not tens of thousands–of Winnipeg buyers.

Instagram

Each listing is showcased on instagram with a carousel post featuring professional photography, along with a polished reel that combines video and an agent led walkthrough of the home’s key features. We then amplify reach by running paid advertising on the reel, resulting in a spike of views and engagement.

Youtube

We produce a longer, 1-2 minute video featuring a tour that highlights the property’s layout, features, and location, and publish it on YouTube. This format allows for a more in depth overview for prospective buyers. We then run targeted ad campaigns through Google Ads to maximize exposure.

print marketing

Step Eight

While most people will search for homes online, abandoning a print strategy altogether may leave your perfect buyer behind.

Neighbourhood flyers are great for reaching people who are not actively looking for a home but may know someone who is, or those who would jump at the opportunity to have a friend/family member join their neighbourhood. We also take out ads in the Winnipeg Real Estate News, a publication that has a 95% weekly pickup rate.

RESULTS YOU CAN COUNT ON

Success by the numbers

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OUR AVERAGE SALE VS LIST PRICE
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AVERAGE TIME ON MARKET
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OF OUR CLIENTS ARE REPEAT OR REFERRAL

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